Paid Media
Dynamic advertising campaigns that will drive brand discovery
Paid Media Consulting
For startups and established companies looking to take their brand to the next level, paid media consulting can be a powerful tool. With the help of digital advertising consulting, businesses can make sure their product or service is seen by the right audiences and maximize their return on investment. In this guide, we’ll explore how paid media consulting can be used to fuel brand discovery, as well as what to look for when hiring a paid media consultant.
Benefits of Paid Media
Paid media is a channel of digital marketing that allows businesses to purchase ad space and promote their business. Paid media can take many formats, including pay-per-click (PPC) advertising, pop-up ads, display advertising, social media advertising, video ads, and retargeting.
There are many benefits to paid media, such as increased traffic, sales, and conversions. By paying for ad space, businesses can put their brand in front of a larger audience and increase brand recognition. With ad targeting and campaign optimization, businesses can reach their ideal audience and increase their chances of making a sale.
However, before creating a paid media strategy, businesses should have a clear objective. Is the goal to increase website traffic, generate leads, or make sales? Once the objective is clear, businesses should spend time visualizing their target audience and what channels they frequent. For example, if the target audience is young adults, social media advertising may be the best route. If the target audience is middle-aged professionals, display advertising on professional websites may be more effective.
Creating a paid media strategy can be daunting, but a consultant can help. We can offer services such as audience segmentation, ad copywriting, landing page optimization, ad performance analysis, programmatic advertising, and media planning. A paid media consultant can also track metrics such as return on ad spend (ROAS) and conversion tracking to ensure the campaign is successful.
Getting Started with Paid Media
If you're considering paid media for your business, the first step is to understand the basics of paid advertising. The initial phase of efficient paid marketing is discovering the websites and platforms where you can advertise. You may have heard of PPC advertising, and it refers to paid ads that you only pay for when someone clicks on them. Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads are popular PPC advertising platforms that can help you reach a large audience.
The next step is keyword planning. Before you can create ads, you need to identify the keywords that your target audience is using to find products like yours. If you are not currently running an SEO strategy, you can start by brainstorming a list of keywords that describe your product or service, and then divide those keywords into manageable lists based on specific categories or themes. For example, if you're selling athletic shoes, you might divide your keywords into lists based on gender, type of shoe, or sports category.
Once you have your keyword lists, you'll want to further divide them into specific ad groups. Ad groups are smaller sets of keywords that you can use to create targeted ads. By dividing your keywords into ad groups, you can create more relevant and compelling ads for each specific group.
Another important aspect of paid media is audience targeting. The Google Display Network is a great way to target ads to specific audiences based on factors like interests, demographics, and behaviors. By using the Display Network, you can reach people who are most likely to be interested in your products or services.
To make the most of your keyword planning, we recommend using a keyword research tool like Moz. Moz offers a free tool called Keyword Explorer that allows you to search for keywords and get insights into their popularity, competition level, and potential search volume. By using a keyword research tool, you can identify the most valuable keywords to target with your ads.
Overall, getting started with paid media can be a bit overwhelming, but it's an essential part of fueling brand discovery for your ecommerce business. With the right guidance from a paid media consultant and a solid understanding of the basics, you can create effective ads that help you reach your target audience and drive more sales.
What Services Does a Paid Media Consultant Offer?
If your brand is looking to boost awareness, hiring a paid media consultant can be a game-changer. These professionals have the expertise and experience to optimize your advertising campaigns and drive the right audience to your website. Here are some of the specific services that a paid media consultant can offer:
Professional experience and a fresh perspective
Working with a paid media consultant means you get access to someone who understands the ins and outs of digital advertising. They can help you identify and overcome obstacles that may be preventing your ads from converting. Furthermore, they can offer a different perspective and help you come up with creative ideas for your campaigns.
In-depth research and targeting capabilities
A paid media consultant can help you conduct thorough market research and identify your target audience. They can also help you identify the best keywords to target and optimize your ad copy to maximize conversions. With their help, you can make sure that your ads are shown to the right people at the right time.
Time and money savings
Running a successful advertising campaign takes a lot of time and money. If you're not experienced in digital advertising, it's easy to waste both on ineffective campaigns. A paid media consultant can help you save both by optimizing your campaigns and identifying areas where you can cut costs without sacrificing performance.
When it comes to paid media, a consultant can provide invaluable insights and support. From optimizing your campaigns to identifying the right audience to target, they can help you maximize your advertising budget and drive results. Contact us today to meet with a paid media consultant, and start fueling your brand discovery.
