Data Science
Deeper insights leading to better decisions
Analytics Consulting
Do you want to improve your business performance and make data-driven decisions? Analytics consulting can help you achieve this goal. By hiring an experienced analytics consultant, you can get access to comprehensive services such as Google Analytics setup and configuration, GA4 setup and configuration, Google Tag Manager setup and configuration, event tagging, pixel implementation, reporting dashboards, and Google Looker Studio. With the help of an analytics consultant, you can get the insights you need to make informed decisions about your business. Read on to learn more about the benefits of analytics consulting and how it can help boost your business.
What is Data Analytics?
Data analytics is the process of analyzing raw data to draw out meaningful insights. A data analyst extracts, organizes, and analyzes raw data to gain insights into a business's performance and improve its operations. Data analytics is a form of business intelligence used to solve specific problems and challenges.
Marketing reporting is a prime example of data analytics in action. By analyzing data, businesses can learn more about their audience and the best ways to reach them. Data analytics can also help predict future trends and behaviors based on past performance.
Data analytics consulting services help businesses to develop a deeper understanding of their audience, industry, and company as a whole. By working with a team of data scientists, businesses can gain valuable insights that will drive their decision-making and ultimately boost their bottom line. Whether it's setting up Google Analytics or creating custom reporting dashboards, data science consulting can help businesses reach their goals and achieve success.
Google Analytics Setup & Configuration
If you're looking to enhance your business's online performance, then look no further than conntext media, a trusted Google Analytics partner. They offer a wide range of services designed to help you gain a competitive edge through data analytics.
One of the core services offered by conntext media is Google Analytics setup and configuration. They'll ensure that your Google Analytics account is configured correctly so that you can gain valuable insights into your online performance. This includes linking your Ads and Search Console accounts, configuring BigQuery streaming, setting up custom audiences, and enabling cross-domain tracking.
conntext media can also help you set up and configure Universal Analytics so that you can export your data into a data source that you own. This allows you to analyze your data in ways that are specific to your business.
In addition to setup and configuration, conntext media also offers comprehensive audit services. These include subject-specific audits, as well as a comprehensive audit of your Google Analytics account to identify any gaps in your tracking setup.
Their workshops are designed to help you identify the most important questions that you need to answer to optimize your business's online performance. Once you've identified these questions, conntext media can help you set up and configure your account to get the answers you need.
conntext media's setup and configuration services include everything from cross-domain tracking and rollup properties to eCommerce and server-side Google Tag Manager integrations. They also offer server-side Google Tag Manager solutions, account management, and consulting services.
To ensure that your team has the internal proficiencies and skill sets necessary to use Google Analytics effectively, conntext media also offers training services. With their help, your team will have the knowledge and skills necessary to make data-driven decisions that improve your business's online performance.
Google Tag Manager Setup & Configuration
Google Tag Manager (GTM) is a powerful tool that enables marketers to create, manage, and deploy tags on their website or app with ease. It is a free platform that simplifies the process of managing tags by allowing users to deploy code snippets and tracking pixels without having to involve their IT team. With GTM, you can track various actions, such as purchases, downloads, video views, link clicks, and many more.
One of the main advantages of GTM is that it can be integrated with Google Analytics. By doing so, marketers can save time and code load by setting up tags directly through the Google Tag Manager interface instead of manually adding code to their website. This integration helps to streamline the process and ensure accurate tracking.
At conntext media, we offer a comprehensive range of GTM consulting services to help businesses maximize the potential of this powerful tool. Our services include comprehensive GTM audits, custom GTM solution designs, ongoing consulting, customized reporting, and comprehensive GTM training. With our expertise, we can help you set up your GTM account and configure tags, triggers, and variables to achieve your tracking goals and measure the success of your advertising campaigns.
Google Looker Studio
Another tool that is becoming increasingly popular in the data analytics space is Google Looker Studio. This free tool turns data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. It is particularly useful for businesses that want to analyze their data from different sources.
With Looker Studio, you can connect various data sources such as Google Analytics, Adobe Analytics, Native Social Analytics (FB, INS, TW, LKD), Social Public Data (FB, INS, TW), Paid (Google Ads, FB+INS, TW, LinkedIn), SemRush (SEO - Google Search), Brandwatch, Sprinklr, and Radarly, Excel, Google Spreadsheets, Power Query, and SQL, Google BigQuery and Cloud Storage, Looker Studio, PowerBI, Excel, PowerPoint, Google Slide, and Social Native Analytics. By combining different data sources, businesses can allow different stakeholders to see the data that is most important to them.
Looker Studio can be used in various ways such as tracking brand performance, spotting trends and sudden increases/decreases, and providing a helicopter view for senior management. For instance, with Looker Studio, you can quickly identify which social media platform is generating the most traffic for your website. This can help you focus your marketing efforts and budget on the channels that are delivering the highest ROI.
Looker Studio is a powerful tool that businesses can use to get valuable insights from their data. It allows users to create customized dashboards that provide real-time data insights, which can help businesses make data-driven decisions that can positively impact their bottom line. Contact us today to get started on your data science journey.
